Process – 4

Where You Are Now

And what you need to do next

Step 4/8 : Marketing Strategy

Tasks Remaining:

In this stage, you’ll develop a plan to effectively promote your home. Utilize various channels and techniques to reach potential buyers, showcasing your property’s best features to generate interest and drive offers

Assess Your Motivation: Understand why you’re selling. Whether upgrading, downsizing, or relocating, clarity on your goals ensures a smoother process.

Timing the Market: Selling during peak seasons can attract more buyers and higher offers. Utilize the expertise of a seasoned real estate agent, or leverage the Comparative Market Analysis (CMA) service on Proprdiy.com to determine the optimal time to list your home.

Understand Costs: Calculate the costs involved in selling, including agent fees, repairs, and closing costs, to avoid surprises. Use our financial calculators on Proprdiy.com to accurately determine your net proceeds and ensure a clear understanding of your financial outcome.

Property Valuation: Setting a realistic price is essential. Use Proprdiy’s free Comparative Market Analysis (CMA) tools to get an initial estimate, or opt for our paid agent-assisted CMA services or speak with an experienced agent for a more detailed and professional valuation.

Review Mortgage Details: Check your mortgage payoff amount and any penalties for early repayment.

Budget for Selling Costs: Allocate funds for essential expenses such as repairs, staging, marketing, and moving. Don’t forget to budget for moving expenses to avoid last-minute financial surprises.

Declutter and Depersonalize: Remove personal items and excess furniture to make spaces appear larger and more inviting.

Make Repairs: Address any obvious issues that could deter buyers or lower your home’s value.

Stage Your Home: You can find staging tips online or consider professional staging to highlight your home’s best features and appeal to a broad audience.

Professional Assistance: Utilize Proprdiy’s Home Evaluation Service for expert advice on preparing your home for sale, or consult with an experienced agent in your area for personalized recommendations

Photography and Other Media: High-quality photos are crucial for online listings and marketing materials. Modern cell phones are capable of capturing professional-quality images, but hiring a professional photographer can provide an added edge. 3D tours are also a great way to showcase your property.

Craft a Compelling Listing: If you plan to offer your property as a FSBO (For Sale By Owner), crafting a standout listing is essential to attract buyers. Proprdiy can assist with this process as part of our MLS distribution service, ensuring your listing reaches a wide audience.

Utilize Multiple Platforms: List your property on MLS, real estate websites, and social media to maximize visibility.

Flexible Scheduling: Accommodate potential buyers’ schedules for showings, including evenings and weekends.

Open Houses: Host open houses to attract multiple buyers and create a sense of urgency. If you utilize Proprdiy’s listing service, your open house postings will be distributed across numerous web portals and the MLS, ensuring maximum visibility and attendance

Create a Welcoming Atmosphere: Ensure your home is clean, well-lit, and at a comfortable temperature for showings.

Review All Offers: Evaluate all offers carefully, not just the highest bid. Consider contingencies, financing terms, and closing timelines. For expert guidance, consider using a listing agent or The Flat Rate a la carte services to help you assess and select the most suitable offer for your needs.

Counteroffers: Determine your priorities. Identify your most important factors, such as price, timing, or rent-back options. Consider using a professional negotiator or real estate agent to handle negotiations on your behalf, ensuring you secure the most favorable terms and conditions.

Understand Contingencies: Know the common contingencies and how they affect your sale.

Home Inspection: Be prepared for the buyer’s home inspection and possible renegotiations based on the findings. Consider utilizing Proprdiy’s inspection review service to help you understand the inspection report.

Appraisal: The buyer’s lender will order an appraisal to confirm that the home’s value justifies the loan amount. Ensure your home is in excellent condition when the appraiser arrives, as a well-maintained property can significantly enhance the appraisal value.

Title Search: Ensure there are no legal issues with your property title that could delay the sale. Work closely with the title company to clear any encumbrances or issues, ensuring a smooth and timely transaction.

Review Closing Documents:
The closing documents detail all terms and costs related to the sale. Have your listing agent or Proprdiy’s settlement review service check these documents before settlement. Ensure everything matches your expectations and agreements to finalize the sale and prepare for closing.

Plan Your Move: Schedule your move well in advance to ensure a smooth transition. Hire professional movers or arrange for a rental truck, and coordinate packing and moving dates to align with your closing date. Consider creating a checklist to ensure nothing is overlooked.

Transfer Utilities: Notify utility companies of your move-out date and arrange for final readings and bills. Ensure that services such as electricity, gas, water, and internet are transferred to the new owner or disconnected as necessary.

Final Walkthrough: The buyer will conduct a final walkthrough to ensure the property’s condition hasn’t changed. Make sure the property is thoroughly cleaned and in the same condition as when the contract was signed, unless it is being sold as-is. Consider a professional cleaning service especially if you’ve already moved out.

Prepare for Closing: Gather all necessary documents, keys, and any agreed-upon repairs or warranties. Ensure that any outstanding repairs or improvements have been completed as per the contract.

Closing Day: Attend the closing or arrange with the title company to sign remotely to finalize the sale. Ensure you have all necessary documents, including your identification with you. Once all parties have signed, the funds will be disbursed, and you’ll hand over the keys to the new owner!

Free Resources

Downloadable Documents

Easy to complete fillable PDFs updated to reflect Federal, State and local regulations

Transaction Database

Document and contact management system right inside your member dashboard

Automated CMA

Get an informed valuation of your property or a property you'd like to buy

Paid Services

No brokerage agreement required

Property Disclosures

Use cutting edge smart forms to create custom property disclosures

Contract Creation

Easy to complete Q&A app to create legally complaint custom contracts

Market Analysis

Get an informed valuation of your property or a property you'd like to buy

Property Evaluation

Expert home evaluation for repairs and staging to maximize your sale potential

Marketing

From photography to social media posts to help you sell your For Sale By Owner

Transaction Management

Professional guidance for a smooth process from contract to settlement

Brokerage Services

Certain products require a brokerage agreement

MLS & Web Portal Listing

Marketing to Realtors & consumers world-wide through MLS and web portals

Property Disclosure

Licensed agent assistance in creating or reviewing property disclosures

Contract of Sale

Contract of sale and and assorted addenda creation or review by an licensed agent

One on One Advising

Custom advising for personalized real estate guidance and solutions

Contract Negotiations

Professional negotiation services to secure the best deal for buyers or sellers

Settlement Review

A thorough review of the settlement statement and all associated charges