As you already know, selling a house without the help of a real estate agent can be difficult. However, with the right approach, it can be done successfully. One of the most important factors in selling your home is how you handle the media and marketing.
The following article will discuss some tips and strategies for effectively promoting your property and getting it in front of the right buyers. We will cover the importance of creating a strong online presence, taking advantage of social media, and utilizing professional photography and videography. Whether you’re a first-time home seller or a seasoned pro, these tips will help you get the most out of your sale and achieve your desired results.
Tips for Effectively Marketing a Home For Sale By Owner
Do you want to unlock the secrets of selling your property like a pro? Check out these expert tips for effectively marketing a home for sale by owner.
Create a Listing That Stands Out
Crafting an alluring online listing is crucial when selling your home, as it’s often the first impression potential buyers will have of your property. To make your listing stand out, ensure it includes a comprehensive and accurate description of your home, highlighting key features such as the asking price, location, age of construction, and the number of bedrooms and bathrooms.
Don’t forget to call attention to any recent upgrades or improvements you’ve made, such as new appliances, roofing, or design enhancements like marble countertops. Additionally, incorporating neighborhood information, such as proximity to schools, hospitals, and recreational amenities, can add value to your listing.
Capture the Home’s Best Angles
When it comes to showcasing your home to potential buyers, the quality of your photographs can make a significant impact on the success of your sale. According to a Redfin study conducted in 2019, homes that were professionally photographed were up to 20% more likely to sell. Additionally, these homes sold for up to $11,000 more and sold up to 23 days (or 35%) faster than homes that were not professionally photographed.
If you want to hire a professional to photograph your property, we can certainly help with that in order to make your home stand out among the other listings. Check out our partner brokerage for affordable and professional real estate services.
While professional photography is a great option, it may not be feasible for everyone. For those who prefer to take their own photographs, there are ways to produce professional-quality images using your own phone. With a little practice and attention to detail, it is possible to take great photos of your home that will help it stand out to potential buyers.
Some tips include:
- Keep all vertical lines straight
- Turn on all lights
- Open blinds and curtains
- Take extra photos just in case
- Play around with different exposures
- Use a wide angle lens, if possible
- Include some detail / close-up shots
- Shoot from corners and straight-on
- Edit all photos to make them brighter
- Test lighting with the time of day
Print Advertising Collateral
Marketing collateral, such as sales flyers, postcards, brochures, yard signs, and neighborhood signs, can be a powerful tool for promoting your home for sale by owner. These materials can help to generate interest in your listing and provide potential buyers with valuable information about your property.
While creating and printing marketing collateral can be a time-consuming and costly endeavor, the benefits can be well worth the effort. To ensure that your materials are professional and effective, consider outsourcing the design work to a graphic design expert or utilizing the services of a local printing store that offers basic design services.
When designing your marketing materials, be sure to include high-resolution photographs, as we discussed in the previous section, and detailed property information such as the description, address, asking price, and your contact details. Additionally, don’t forget to mention the lot size, number of bedrooms and bathrooms, and any upgrades that you have made to your home, as these are key selling points that can help to attract potential buyers.
Leverage Your Network
In today’s digital age, it can be easy to overlook traditional marketing strategies. However, tried-and-true methods can still be incredibly effective when it comes to promoting your home for sale by owner. One such strategy is reaching out to your personal network of contacts through phone calls and emails. You never know who might know someone in the market to buy a home in your neighborhood.
Another avenue to explore is reaching out to local mortgage brokers. These professionals have access to the contact information of pre-qualified buyers and may be able to refer potential buyers your way. This can be a great way to expand your reach and get your listing in front of the right people.
Where to Market Homes For Sale By Owner
When deciding on where to advertise your for sale by owner home, there are several options to consider:
Get Your Home Listed on the MLS
The most crucial marketing step when selling your home by owner is getting it listed on the MLS. Listing your home on multiple lists will allow thousands of licensed real estate agents to see the property and send it to their clients to potentially view. If you are interested in this benefit, we offer the ability to purchase an MLS listing for a fixed flat fee. Contact us today!
List Your Home on Other Free Websites
Instead of paying for print ad space, consider placing your listing on free websites such as Craigslist, Facebook, Twitter, and / or Instagram. As we move into a more technological world, print ads do not sell properties as much as they used to- but that does not mean don’t use them! Use both print and digital ads to get the largest amount of viewers.Â
Put Up a For Sale Sign
A for sale sign can be an effective way to capture the attention of potential buyers driving around looking for homes for sale in a particular neighborhood. Place the sign in a strategic location where it is easily visible to drivers. Bonus points if you include a weather-proof brochure box holder with sales flyers detailing your property listing. There are traditional yard signs, which is dug into the ground, or if you live in a property without a yard, such as a city row home, there are signs you are able to attached to windows in limited spaces.
Place Flyers in Local Stores
Placing flyers on local bulletin boards, such as at your grocery store, coffee shops, library, and gym can be a scrappy but effective way to get more people to view your listing. Make sure the flyers are eye-catching and include detailed property information, high-resolution photographs, and your contact information.
Media and Marketing: Closing Thoughts
In conclusion, selling a house without the help of a real estate agent requires a solid marketing strategy. From creating an alluring online listing to reaching out to your personal network and utilizing marketing collateral, there are many ways to promote your home and attract potential buyers.
While the process can be challenging, with the right approach, it is possible to sell your home successfully by owner. Remember to always include high-resolution photographs and detailed information about your property and to make use of all the resources at your disposal to increase visibility and reach more potential buyers. With the right approach and a little bit of effort, you can make your for-sale-by-owner experience a success.